We generate exclusive turf-service leads in Frisco and sell them to one turf company per zip code on a flat monthly fee.
Property owners always need turf help, and the moment they do, they go looking for someone. We run websites and ads that catch them right then. Then we hand each one to one turf company per zip code, and that company pays us a flat monthly fee. We sell the leads, they do the turf work.
Ads + a smart website turn searchers into real, ready-to-book property owners.
Each turf company gets leads no competitor can buy. That exclusivity is what they pay for.
$1,500/mo flat, after a free 14-day trial so they can say yes with no risk.
These are not mockups. The websites, both questionnaires, and the contractor sales site are deployed and working today.
Where Frisco homeowners land and request turf help.
turf.mgroupenterprise.com
The 60-second quiz a homeowner takes. It turns a visitor into a tagged lead.
turf.mgroupenterprise.com/health-score
The direct quote request, for homeowners who skip the quiz.
turf.mgroupenterprise.com/quote
This is the product we sell.
We pay Google to show our turf site to Frisco homeowners searching for turf help.
The visitor answers 4 questions. This converts more of them than a plain form and tells us exactly what they need.
We now have a real homeowner with a name, zip, the service they need, and how urgent it is.
The lead is texted and emailed in real time to the single turf company that owns that zip.
This is how we get paid.
We reach Frisco turf companies with a short script and point them to the audit.
They take a 2-minute audit that scores them and shows a dollar figure of money they are losing to slow follow-up.
We show them this week's available leads and let them try it free for 14 days.
They convert to $1,500/mo, one company per zip, and we add on the AI phone receptionist and review tools.
| Cost | Low | High |
|---|---|---|
Google Ads (lead generation) The real variable cost. About $600/mo per contractor's zip to produce leads. | $500 | $1,800 |
Website hosting (Vercel) Free to start, paid tier only if we scale. | $0 | $20 |
Lead email + texting (Resend, Twilio) Instant lead delivery and speed-to-lead texts. | $10 | $50 |
Database + admin (Supabase) Stores leads and contractor scores. | $0 | $25 |
Business email + phone line Google Workspace + a business number. | $7 | $25 |
Part-time VA (optional, month 2+) Lead quality checks + booking contractor demos. Skip at first. | $0 | $600 |
The biggest cost is ad spend, and it scales with how many contractors you serve. Fixed software costs are small (roughly $40 to $120/mo). A part-time VA is optional and only needed once you have a few contractors.
LLC filing Form the company. Optional to start as sole proprietor. | ~$300 |
Initial ad test budget Two to three weeks of ads to produce sample leads before signing anyone. | ~$500 |
Brand + websites Already built. No new cost. | $0 |
Total cash to start: roughly $800 to $1,000.
We deliver about 12 to 20 qualified leads a month per contractor, at an estimated $25 to $60 cost per lead. The first signed contractor covers all of your fixed costs.
| Contractors | Revenue | Costs | Profit |
|---|---|---|---|
| 1 | $1,500 | $750 | $750 |
| 3 | $4,500 | $2,500 | $2,000 |
| 5 | $7,500 | $3,700 | $3,800 |
| 10 | $15,000 | $6,900 | $8,100 |
Estimates. Frisco has dozens of zip codes, so the ceiling is set by how many contractors you sign, not by the market.
Business stood up, ads live, first contractor signed on a free trial.
Trial period. Leads flow free while the contractor proves the value.
First trial converts to paid. First real revenue.
3 to 5 contractors signed. Roughly $3,000 to $4,000/mo profit.
The 14-day free trial removes their risk, and speed-to-lead texting plus the AI receptionist make sure leads get answered fast.
Start small in 2 to 3 zips, optimize weekly, and only scale spend once the cost per lead is proven.
The audit and its dollar leak figure create urgency, and the free trial makes saying yes easy.
First few signings can be you. After that, a part-time VA or commission closer runs outreach and demos.
Everything else (the websites, the questionnaires, lead delivery, the contractor scoring) is already built and running.